Purple color-correcting toothpaste

Brush with purple,
not with bleach.

A 50 ml purple mousse that optically neutralizes yellow tones while you brush. Two minutes, twice a day, no peroxide.

Get the bottle — $24.99

30-day guaranteeFree US shipping

Reludor Purple Paste — 50 ml purple mousse 50 ml · moussePeroxide-freeVeneer-safe
  • Peroxide-free No bleach, no sensitivity
  • Veneer-safe Optical, not abrasive
  • Two minutes Brush the way you always do
  • 50 ml bottle One pump per brush
Reludor Purple Paste — 50 ml purple mousse, mint finish

One bottle, one price

Reludor Purple Paste

The morning half of the routine. A light purple mousse that optically neutralizes yellow tones while you brush — the same color theory as the rinse.

$24.99per 50 ml bottle
  • 50 ml — around a month of brushing twice a day
  • Mousse texture: one pump foams up into a full brush
  • Mint finish. No peroxide, nothing abrasive
  • Safe on veneers, crowns and braces

Free US shipping · delivered in 12–20 days

30-day guarantee on sealed bottles

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$24.99 50 ml bottle
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Color theory, not bleach

Purple cancels yellow.

Purple sits directly opposite yellow on the color wheel, so it visually cancels yellow tones out. It is the same principle behind purple shampoo on blonde hair.

Drag the slider and watch it happen. Because the effect is optical rather than chemical, it works the same on natural teeth, veneers, crowns and dental work.

See the packs

Three steps

Thirty seconds. That is the whole routine.

Use it once a day, before or after brushing. Try the timer — it is shorter than you think.

  • 1

    One pump

    A small amount foams up into a full mousse. No measuring.

  • 2

    Brush for two minutes

    Brush the way you always do. The purple does its work while you brush.

  • 3

    Rinse

    Rinse and go. Use it morning and night, or pair it with the Purple Rinse.

What is inside

Three ingredients doing three jobs

Short list, on purpose. No peroxide, no alcohol burn.

  • Purple color-correcting pigment

    Sits opposite yellow on the color wheel and optically neutralizes yellow tones on contact.

  • Mousse texture

    One pump foams up into a full brush, so a 50 ml bottle lasts about a month.

  • Mint finish

    Clean and cold, not medicinal. Nothing gritty and no peroxide.

Straight answers

Questions people actually ask

Can I use it instead of my normal toothpaste?
It is a cosmetic toothpaste, not a fluoride one. Many people alternate: Reludor in the morning for the tone, their usual fluoride paste at night. If you are unsure, ask your dentist.
How long does a bottle last?
One pump is enough for a full brush, so a 50 ml bottle lasts roughly a month if you use it twice a day.
When do I see the effect?
Immediately, and it is optical. It is a tone correction on the surface, not a permanent change — use it whenever you want the effect.
Does it work on veneers and crowns?
Yes. Because purple neutralizes yellow visually rather than chemically, it behaves the same on natural enamel, veneers, crowns and other dental work.
Will it make my teeth sensitive?
There is no peroxide and nothing abrasive in the formula, which is the usual cause of sensitivity. If you already have sensitive teeth or gum irritation, check with your dentist first.
Does it stain the toothbrush or the sink?
A faint purple tint can show for a moment. Rinse the brush and the sink with water straight after and it is gone.
Pregnant or breastfeeding?
We are not able to give medical advice. If you are pregnant, breastfeeding, or under medical care, ask your dentist or doctor before using any new oral care product.
What if it does not work for me?
Email us within 30 days of delivery. If the bottle is still sealed we refund it — nothing to ship back. One refund per customer.

Sealed and unopened? Refundable for 30 days.

If you change your mind before you open it, email us within 30 days of delivery and we refund the bottle — nothing to ship back. If it turns up damaged or wrong, send a photo and we replace it.

One refund per customer. An opened bottle cannot be refunded — it is an oral care product.

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Complete the routine